With mega sales and one-of-a-kind outdoor markets, spectacular fireworks and a scintillating performance by Egyptian megastar Mohamed Mounir, 23rd edition of the Dubai Shopping Festival officially begins today.

The month-long annual event, taking place until January 28, 2018, will feature mega raffles that offer residents and visitors prizes worth up to Dh1 million.

Organised by the Dubai Festivals and Retail Establishment (DFRE), the festival is kicking off with a 12-hour super sale from midday until midnight on December 26.

The sale will be on at all the Majid Al Futtaim shopping malls in Dubai, including The Mall of the Emirates and City Centres. Shoppers can enjoy a discount from 20-90 per cent during the sale. Moreover, shoppers who spend Dh200 can enter a draw to win a grand prize of Dh50,000. The winner will be announced on Tuesday midnight at City Centre Mirdif.

Other in-mall entertainment activities include the New Year’s Eve special shows, which are scheduled to take place from 7pm on December 31. Four consecutive fireworks will ring in the New Year.