Gleit, who is Facebook’s third longest-serving employee, recently spoke with Business Insider about why her team was formed three years ago and why it’s not driven by traditional business metrics. She refuted the idea that the organization was formed to make Facebook look like more of a positive and altruistic force at a time when it’s under scrutiny for spreading fake news and misinformation around the world.
“I think that it’s actually quite the opposite,” she said during a recent interview. “Because Mark has said, ‘Your goal and the way that we measure your success is positive, real-world actions.’ There’s no business KPI [key performance indicator]. There’s no brand sentiment metric. There are no dollars, outside of dollars raised for charity. So those are our metrics we’re trying to measure against. They really are quite pure.”
(Source Business Insider)
