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Saif Ali Khan, is all set to launch his own clothing brand, House Of Pataudi, in collaboration with Myntra, an online fashion fashion platform. Myntra co-owns a majority of the stakes in the brand along with Saif and Exceed Entertainment. The reason why this brand has been launched is because India lacks ethnic wear brands in the country. It seems it has become a trend in Bollywood where way too many actors have their own clothing brands. Shahid Kapoor has SKULT, Anushka Sharma has NUSH, and now Saif has House Of Pataudi. The CEO of Myntra-Jabong, Mr. Ananth Narayanan, talking about this collaboration, stated, “We are very excited to partner with Saif and Exceed Entertainment to launch, ‘House of Pataudi’, a first of its kind brand in the country that embodies royalty and a rich cultural heritage.” The clothes include Sherwanis, Kurtas, Pyjamas, ranging from 1,500-15,000 for men and 2,000-20,000 for women. Saif too spoke about this new venture and said, “House of Pataudi for me is an extension of my family legacy. From the way it has shaped up, I could tell House of Pataudi is a tasteful curation of Indian ethnicity and finer sensibilities bordering on the Pataudi heritage. Fashion and history are two areas I have personally been inclined towards over the years and am happy that we are taking a part of the Pataudi Legacy forward through this brand. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have all the right ingredients to build upon. Can’t wait for millions of young Indians to embrace their culture through House of Pataudi.”