Growth-Mode

Pizza Hut is the first international pizza brand in Pakistan which at the time it launched in the country was not that famous as it is today. MCR Pakistan—prime franchise of Pizza Hut in the nation, started the business in 1993 and enjoyed the sole status of pizza sellers for many years. Hameed Kashan—Pizza Hut Chief Marketing and Innovation Officer—Pakistan stated that although many varieties of food ranges are available still pizza remains a favourite food item for Pakistanis. He said that it is expected that in future the pizza market would further grow as Pakistan’s overall economic growth and disposable income has shown positive trends in the recent years. Pizza Hut has delivered above a hundred million pizzas in Pakistan ever since its launch in 1993 to date that is December 2017. Last year the leading pizza chain altered its policy and gave up the brand name to many domestic investors as a strategy shift to cover more markets in as many cities as possible. “Pizza Hut Pakistan’s year-on-year growth has remained in double digits throughout its journey and we are hopeful of the same trend continuing in the years to come,” he said, while avoiding giving exact revenue figures. But as the expansion drive triggers, the management has to take care of the quality of its products, Kashan conceded. “Maintaining the quality, providing a consistent taste of our products in franchises across the country and adding local flavours in our pizzas remains a challenge for us,” he added.

Growth-Mode

Pizza Hut Pakistan to Enter in Growth Mode

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