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Ajay Devgn, who toplines Golmaal franchise and will next be seen in Total Dhamaal, fails to understand why comedy films are labelled "brainless" as he believes it requires intellect to create funny content. The 49-year-old actor said comedians rule the entertainment business across the globe. "I don't know why they say it is brainless. It is not easy to make people laugh. Today in our country or all over the world, comedians are the biggest stars. Like here in India, we have Kapil Sharma. It needs intelligence to make people laugh, you just can't make faces and make people laugh," Ajay told PTI. "Who doesn't want to laugh? Also, comedy films you can watch again and again. I don't mean that other (kind) of cinema is not great but this is also good," he added Ajay is the new addition to Indra Kumar's "Dhamaal" franchise, which was earlier headlined by Sanjay Dutt. The actor said he decided to come on board as he found the script "hilarious". "When I heard the script it was very funny. Every scene is a laugh riot. Such films do not have depth of story but you are meant to have fun. And it is funny." He said his approach towards every film is same -- be it a commercial entertainer or a content driven story. "With every film, including this one, I just follow the character. There is no technique. These things are done by heart, you have to feel and do it otherwise performances do not touch you. "I do scenes as per the demand of the story. It is not easy doing over the top comedy. You have to find the right balance. Over the top doesn't mean you do anything otherwise it will be irritating to watch," he said. Actors Anil Kapoor and Madhuri Dixit Nene too have been roped in for the first time while Riteish Deshmukh, Javed Jaffery and Arshad Warsi are reprising their roles. The film also features Sanjay Mishra. Total Dhamaal, produced by Fox Star Studios, Ajay Devgn Films, Ashok Thakeria, Kumar, Sri Adhikari Brothers, Anand Pandit and co-produced by Sangeeta Ahir and Kumar Mangat Pathak, releases on February, 22.