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Now in its 28th edition, the Salon International de la Haute Horlogerie (SIHH) is the first major horological fair held each year with exhibitors from 18 historic marques and 17 independent brands. Held in Geneva, the fair attracts approximately 15,000 industry professionals each year and will open its doors to the public on the final day. Top marques include: A. Lange & Söhne, Armin Strom, Audemars Piguet, Baume & Mercier, Cartier, Christophe Claret, DeWitt, Elegante by F.P. Journe, Ferdinand Berthoud, Girard-Perregaux, Greubel Forsey, Grönfeld, H. Moser & Cie, Hautlence, Hermès, HYT, IWC, Jaeger-LeCoultre, Kari Voutilainen, Laurent Ferrier, Manufacture Contemporain du Temps, MB&F, Montblanc, Panerai, Parmigiani, Piaget, Ressence, Richard Mille, Roger Dubuis, Romain Gaulthier, Romain Jerome, Speake-Marin, Ulysse Nardin, Urwerk, Vacheron Constantin, and Van Cleef & Arpels. Opened to the media last week at the Geneva Palexpo, this year’s SIHH was bigger than ever. Billionaire’s sister publication, Crown was there on the ground.