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Online advertising has taken a new and exciting turn in Pakistan and Starcom Mediavest Group in collaboration with leading Pakistani online publishers; Jang Media Group, Dawn Media Group, Samaa and Express Media Group was the first agency to utilize the Premium Publisher Homepage Masthead offering for a Coca-Cola, Pakistan campaign. For the first time in Pakistan, some of the leading online publishers created a combined offering for the greater good of the digital industry. The new offering, dubbed the ‘Premium Publisher Homepage Masthead’ allows advertisers to use the masthead position across 12 websites, allowing them to take advantage of high viewability for 24 hours across mobile and desktop through a single buying interface. Starcom Mediavest Pakistan is known for breaking barriers within competing media groups to create synergies in advertising campaigns for their clients and has traditionally been know to create innovative roadblocks. “This is an industry first and Coca Cola, in partnership with Starcom Mediavest Pakistan, the Agency Of The Future #AOTF, became the first advertiser to utilize the Premium Publisher Homepage Masthead simultaneously across 12 websites. The websites included Dawn News, Express, Tribune, Jang, Geo, The News, Geo Super, Geo Tez, Geo Kahani and Harpal Geo and Samaa!” said Omar Abedin, CEO, Starcom Mediavest Pakistan. According to Coca-Cola Pakistan’s Director Marketing, Abbas Arslan, “Innovation is a key tool for the success of brands and collaboration will allow brands to satisfy people’s desires and needs in a more precise way.”