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Amir Khan 2

Aamir Khan: A mass superstar with astute business sense

Chocolate boy in Qayamat Se Qayamat Tak to a dominating father in Dangal, Aamir Khan has come a long way. Here we try to decode his success mantra.

With Ghajini, he started the trend of Bollywood movies that earned Rs 100 crore or more. The 2008 film took 18 days to cross the Rs 100 crore mark. The next year Khan acted in 3 Idiots, which went on to make Rs 202 crore in India. 3 Idiots’ earning was unbroken till Krrish 3 and Chennai Express hit the screens in 2013.
Aamir, once again, broke box office records with Dhoom 3, a multi-starrer in 2013. Foreign markets had opened up by now and Dhoom 3 went on to become the highest grossing Bollywood film ever with earnings of approximately Rs 550 crore worldwide.
A year after Dhoom 3, Aamir has surprised everybody with PK. The film began its journey like any other big Bollywood starrer, gathering Rs 26.63 crore when it opened on December 19. This was several crores less than the openings of Ek Tha Tiger (Rs. 32.92 crore on Day 1) and Chennai Express (Rs. 33.12 crore on Day 1), but thanks to largely positive reviews, PK’s business picked up and it is now the most commercially successful Bollywood film ever.
It is the first film to enter the Rs 300-crore club and it has made Aamir the first Hindi film actor to cross the Rs 100 crore (with Ghajini), Rs 200 crore (3 Idiots) and Rs 300 crore (PK) marks.