Almirah hosted the inauguration of its revamped outlet in Dolmen Mall Clifton, Karachi. The event was attended by Wasim and Shaniera Akram, Humayun Saeed, Adnan Siddiqui, Sumbul Iqbal, Imran Abbas, Azekah Daniel and many other socialites and celebrities from the entertainment industry. The presence of cricketer Wasim Akram also marked his long standing association with Almirah in the form of regular launches of an exclusive men’s kameez shawlar collection in his name.
After successful launches in Islamabad and Lahore, Almirah’s new-themed outlet is the first of its kind in Karachi continuing the brand’s tradition of tastefully integrating eastern values with modern practicality in hues of white and gold.
Mr Ahmed Ali, Group Brand Manager, Almirah, elaborates, “Our brand is the epitome of cultural class and sophistication, and this is what we have reflected in the revamped themes of our outlets as well. Now, we welcome all our beloved fans to not only wear our trend-setting designs, but also experience the grandeur of a brand at the forefront of eastern fashion today.”
Almirah’s highly anticipated Winter Tales Collection’19 also gracefully adorned the new outlet; a visage of warmth in lively colours, striking styles and comforting fabrics. The latest collection was shot in and around Hunza complementing the sense of serenity and natural beauty reflected in its profound range of stitched and unstiched apparel, jewellery, accessories and footwear.