Bollywood actress Sonam Kapoor, who has stepped into the business field along with her sister Rhea Kapoor to launch high street fashion brand Rheson, says a creative business like fashion is more risky as compared to a business of things for daily needs.
“I think any creative business is more risk-taking because eventually it is up to the consumer to like it. It is not like a product of daily need like bread or milk. Fashion is almost like a film where you have to go by the response of the people since you are selling a concept,” Sonam told IANS here.
“Our fashion brand is also about a concept and thankfully, we are getting good response so far,” she added.
The first collection of Rheson revolves around childhood memories and nostalgia.