The event was the launch of Ficci Frames 2018. Union Minister Smriti Irani, Ficci Media and Entertainment Committee Co-Chair Siddharth Roy Kapur, Ficci President Rashesh Shah and others inaugurated the FICCI Frames 2018.

At the event were present Bollywood personalities such as Karan Johar, Siddharth Roy Kapur, Prasoon Joshi and Huma Qureshi.