MUMBAI: Playboy, for many, means the men’s lifestyle magazine with a tuxedoed bunny head logo. But for British Indian singer Avina Shah, it’s the title of her latest song, which has a “cheeky” twist.
Talking about her song Playboy, Avina told IANS, “I wanted to come up with a bold and playful song, especially after a long break from the industry. This inspired me to create Playboy the title is self-explanatory but it’s got a cheeky twist – basically saying that ‘girls just wanna have fun.”
“We are in a new era now where gender roles are equalizing and women are very much in charge of their lives so it’s in theme with that,” added the artiste whose last single, Aao na (Come to me), released in 2013.
Playboy was created in London and Mumbai. “It’s a fun and quirky retro style dance track. We wanted to do something totally different, not what you would expect when you hear the word ‘Playboy’!
“The song has one of those catchy choruses that sticks in your head for a while and we wanted to cater for all ages to let their hair down! I’m playing a nerd in the video, who ‘fancies’ my nerdy friend but he is just not interested in me until the very end,” said the singer.
Hailing singer Rihanna, she said, “I find Rihanna very intriguing. She is just so fiery and is never afraid to push the boundaries. Her songs always stand out and she has a natural charisma about her that keeps me engaged to see what she does next.
Rihanna also launched a very successful range of beauty products and that is something I’m also focusing on with my brand ‘Faces by Avina’.