lok virsa

Journey Through Lens: Book Launch by Lok Virsa on Pakistani Cinema

Islamabad – National Institute of Folk and Traditional Heritage (Lok Virsa) would launch a book titled ‘Journey through Lens’ on Pakistani film history.

Executive Director Lok Virsa Dr Fouzia Saeed said that the book would highlight the film history from renowned artists Sabiha, Santosh Kumar, Sudhir to Shabnam, Nadeem, Waheed Murad, Anjuman, Sultan Rahi to Mahira Khan. She said that a colourful launching ceremony would be organised and renowned actors would be invited to participate in the event, adding that the book would highlight the past, present and future of Pakistani film .
Pakistan is home to several film studios, mostly located in Karachi and Lahore. Pakistani cinema has played an important part in promoting Pakistani culture and in recent years has begun flourishing again after years of decline, delivering entertainment to audiences in Pakistan and abroad.
Several film industries are based in Pakistan, which tend to be regional and niche in nature.

The book primarily focuses on the cinema of Pakistan which is an essential part of the country’s cultural heritage. It traces the history of cinema in the subcontinent from 1906 when the first film shots were screened in a hotel in Mumbai. It also highlights the best of film from the ‘50s and beyond.