Famed chef, cooking expert, and television personality Zubaida Tariq passed away Thursday night t the age of 72. “Zubaida Apa passed away after brief illness. Her funeral will be held at Sultan Masjid [in DHA area of Karachi] after Friday prayers,” her brother, Anwar Masqsood, told media.

Zubaida Tariq came to prominence in the late 90s due to her recipes and home remedies or totkas. She was regarded as a cooking mentor and thousands of people learned cooking by watching her shows.

Her death flooded social media with condolence messages in which prominent personalities, politicians, writers, poets and actors expressed grief and sorrow over her demise.