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Bollywood megastar Shah Rukh Khan is taking Dubai to the world once again in a dramatically unexpected adventure-series, unlike any other part of the multi-global award-winning campaign #BeMyGuest that is being launched on Monday (February 25) across social media and online platforms.

#BeMyGuest by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) adopts a revolutionary new style in its approach to providing audiences even more compelling reasons to visit and revisit Dubai with friends and family from across the globe.

Filming in Dubai for the latest sequel of the promotional campaign, ‘King Khan’, as he is popularly known, who is a lover of the city and a frequent visitor, finds himself on a surprising treasure hunt across the city, discovering ‘must-see’ attractions that showcase the diversity of Dubai’s destination offering even he’s never experienced.

Throughout the campaign Shah Rukh lives his Indiana Jones moments, reaching out to his fans across the world, seeking their help in solving clues, and inviting them to find what other fantastic experience awaits them, only in Dubai.

Each episode of the mystery – fantasy-entertainment laden series ladders on to a dramatic culmination in Episode 6 – an absolute ‘not-to-be-missed’ grand finale – by the superstar’s own admission.

Commenting on the film, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “To us, Shah Rukh Khan is more than a Bollywood icon; He is a much-loved Dubai veteran, with long-standing connection to the city and our people.

“So who better to take on an unexpected and delightful new journey showing him facets he’s never seen before – and as such inviting all his fans to live his journey as ‘his guest’ in his second home.

“Following the success of the previous two editions of #BeMyGuest, we are delighted to partner with him once again on a completely different, yet predictably unmatched performance, in this latest narrative.

“This 3rd sequel film series captures both Shah Rukh Khan’s genuine enthusiasm for Dubai as he discovers many of the emirate’s ‘must-visit’ attractions, but also actively interacts with viewers, as we bring it all together in our finale, aiming to keep audiences excited and eager to visit Dubai themselves.”