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Microsoft has unveiled the Surface Go, its new, low-end iPad competitor. The Surface Go is a 10-inch Windows tablet which looks almost identical to the Surface Pro, but smaller and more affordable. But can it tempt people away from their iPads?

Microsoft’s Surface line has sold surprisingly well so far, thank you very much. However, Microsoft has never been able to compete with Apple on price and portability. Until now. The Surface Go is Microsoft most affordable and portable Surface product yet.

Prices start at just $399, which puts the Microsoft Surface Go within spitting distance of the 9.7-inch Apple iPad. For $399 you get 4GB of RAM and 64GB of eMMC storage. However, if you’re willing to pay $549 you can get 8GB of RAM and a 128GB SSD.