It is not very common for producers or the makers of a film to come forward and accept defeat at the box office. More often than not, production houses try to project a successful image for a film, even when the film turns out to be a box office disaster.

However, producer Mahesh Koneru, the presenter of the recently-released film Naa Nuvve, has come forward to share a heartfelt message on the failure of his film.

In a tweet, without mentioning the name of the film, he said that the failure is painful and disappointing. He also added that the makers will strive to come up with better content next time.

Many celebs wished Mahesh their best for his future projects.

Naa Nuvve, starring Tamannaah and Nandamuri Kalyan Ram, is a romantic film that failed to impress the audience. The film is about a bubbly RJ falling in love with the protagonist, Varun.

The film was directed by Jayendra Panchapakesan and it stars actors like Tanikella Bharani and Posani Krishna Murali.