Here’s the latest addition to the list of Bollywood celebrities who turned entrepreneurs! Katrina Kaif has now launched Kay Beauty, her own makeup brand that she believes is in alignment with her idea of beauty. Today, she took to Instagram to announce the arrival of the fruit of her hard work.

“I believe that beauty lies in what makes you happy! For as long as I can remember, makeup has been an innate part of my journey- from the runway to the big screen, and now I have rendered my love for it to Kay Beauty, my first ever Beauty Brand!,” Katrina said.

She also revealed that her never-ending stints with makeup was what prompted her to come up with a range of products that would be gentle with one’s skin. “After spending years donning different looks, it was time that I created a brand that truly stands for what I believe in. I’m always on the clock, always on the run, with endless shoots that involve me wearing makeup all the time. As much as I love the look and feel of it, I do wish my skin felt as comfortable, as I did wearing it. That is what I wanted Kay Beauty to be – a bridge between high glamour and care, so all of us can be glamorous without any guilt. Kay Beauty stands for #MakeUpThatKares, as each product is enriched with skin loving ingredients that have been hand-picked to care for your skin,” her statement further read.