Hundreds of people queued outside Apple Inc’s store in central Sydney early on Friday to be among the first in the world to buy the new iPhone X, a turnaround from more lackluster launches for the past two iterations of the phone.
Around 400 people lined up outside Apple’s flagship Sydney branch to pay A$1,579 ($1,218) for the 10th-anniversary model, a glass-and-stainless-steel device that Chief Executive Tim Cook billed as “the biggest leap forward since the original iPhone.” The most immediately noticeable change to the iPhone X from previous models is the removal of the physical home button and fingerprint sensor formerly used for unlocking. Instead, the iPhone X is unlocked with a so-called Face ID system, in which the user looks into a depth-sensing camera.