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CNN Films’ packed birthday party on Main Street Saturday night was, well, anything but common.

The reason the division’s fifth anniversary event — presented by CNN along with The Hollywood Reporter and the network’s Great Big Story — raised the bar from ordinary to epic can be traced directly to the unique talents of Common.

matt and jeff zucker

The Grammy winning rapper-turned-Oscar winner and in-demand actor showed up just before 11 p.m. to perform an exclusive 30-minute set for the capacity crowd inside popular watering hole O.P. Rockwell Cocktail Lounge & Music Hall.

Catching Common for the late-night bash was a coup as he’s one of the highest-profile stars of Sundance this year. His unannounced performance came just hours after he appeared on stage at the Respect Rally in City Park, where he captivated the crowd with a speech that featured lyrics from his original track “The Day Women Took Over,” a song featuring BJ the Chicago Kid that appears on his Black America Again album. He also came fresh from the world premiere of his latest big-screen outing in the Jennifer Fox-directed festival entry The Tale starring Laura Dern.

He had music on the mind late Saturday night, though, offering up a string of hit tracks including “Come Close,” “The Light” and “GO!” He came out backed by DJ Dummy playing Alicia Keys’ “You Don’t Know My Name” outfitted in a black T-shirt and navy pants (after stripping off a turtleneck). The veteran star immediately invited a female from the crowd up on stage to join him. The young woman, Stephanie, sat on a stool and danced while he performed for the lively audience.

It was his epic freestyle that turned heads as he name-dropped everyone from Beyonce and Biggie Smalls to CNN Films and THR. (See video below.) He also managed to work in mentions of equal pay for women, sticking with his strong support for females. “Ladies, we recognize as men we ain’t going nowhere in the future if we don’t go with women in leadership too,” he said. “If we don’t go with women in places of power, we ain’t go nowhere.”

He also brought out rising star Amy Leon to sing for a quick stage cameo, doing so in front of party hosts CNN worldwide president Jeff Zucker and THR editorial director Matthew Belloni who made the rounds greeting a list of boldfaced names including Jeffrey Wright, actor and Creative Coalition president Tim Daly and son Sam Daly, Rodrigo Santoro and R.J. Mitte.

While the cause for celebration happened to be CNN Films’ milestone birthday, Zucker tells THR that it could be the first of many. “When it began five years ago we never could’ve imagined CNN Films would grow into such an important player in the industry, and five years in, it’s only just begun,” Zucker said.

The invite-only event dropped onto the hectic Sundance events schedule at an appropriate time for CNN Films as it was sandwiched between the premieres of two of the division’s Sundance Film Festival selections.

CNN Films co-produced RBG, a biographical documentary about the iconic Supreme Court Justice Ruth Bader Ginsburg, as well as another biographic doc, Three Identical Strangers. The latter centers on identical triplets who first meet as young adults after being separated at birth when they were adopted. RBG was directed and produced by Betsy West and Julie Cohen and is a co-production of Storyville Films and CNN Films, while Three Identical Strangers was directed by Tim Wardle and produced by Becky Read as a co-production between U.K.’s Channel 4 and CNN Films. CNN will distribute domestically. Other rights for the films are available for buyers at the fest.

They may not be triplets but Bronx-born DJ duo Angel & Dren are twins. Known as two of the hottest DJs on the fashion and events scene, Angel and Dren Coleman spun tunes to warm up the crowd. Also on the menu: tray-passed hors d’oeuvres like poached shrimp on kettle chips, beef sliders, baked potato bites, BLTs, champagne and strawberry cupcakes, vanilla meringue cookies, lemon cheesecake bites, black satin fudge cake with creme anglaise and apple fruit tart bites.

Sticking with the “film” theme for CNN Films, the party also featured a candy station with movie theater favorites like Twizzlers, Whoppers, Junior Mints, Dots and Sugar Babies as well as mini buckets of popcorn in various flavors.